Terms and Conditions


Skifta Privacy Policy

This is the SkiftaTM Privacy Policy ("Policy"). This Policy applies to your use of our web site www.skifta.com (the "Site") and your use of the Skifta service which, among other things, enables you to access your digital media from multiple physical locations or media players (the "Service"). Using the Service requires that you install our software on your computer and/or mobile device (the "Software") and we call each computer and/or mobile device on which you install the Software a "Skifta Place." The Site, Service, and Software are being provided by Qualcomm Atheros, Inc., a company headquartered in California, U.S.A. ("we", "us" or "our"). When visiting our Site or using our Service or Software you agree to this Policy.

US Safe Harbor Registration.

Skifta complies with the U.S. – E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Skifta has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.  To learn more about the Safe Harbor program, and to view Skifta’s certification, please visit http://www.export.gov/safeharbor/.

Data We Collect.

Our Site. While you visit our Site, our servers record the information your browser automatically sends to view any web site such as your IP address, browser type, operating system, time of your request, and other information about how you navigate our web site. We use this information to ensure the technical functioning of the Site and improve our Site and our products and services.

Registration. We collect information when you register for the Service such as your preferred username, password, and email address. We will use this information to establish your account with the Service.

Installation of the Software & Use of the Service. When you install the Software and use the Service, we will collect information regarding the devices you have connected to your network such as the names and types of devices you have, the media manager you use (e.g., Windows Media Player), and we will collect information about your digital media such as title, artist, rating, genre, file name, etc. We will also collect information about the installation of our Software such as the data and time, the version, your operating system, and IP address. In addition, we will also collect information about how you use the Service, such as the frequency and duration of use, and the features of the Service that you use such as you accessing your media on other devices or networks.

Information You Submit. If you voluntarily submit information to us - for example, if you participate in a survey, provide us feedback, make a purchase through our Site or Service, or respond to our request for information - we will collect the information you submit. In each such instance, you will know what data we collect, because you actively submit it. We will use the data you voluntarily submit to us for the purposes we describe in this Policy, as well as any purposes that we describe to you when we collect such information.

Cookies. If you register on our Site, we will place a small data file on your computer (called a "cookie") when you login to identify you as you navigate around our Site and to enhance and personalize your experience. In addition we may use cookies to help us display relevant advertising to you when you visit our Site. These cookies also help us measure the performance of our advertising campaigns.

We may also allow other companies such as web analytics partners, advertisers, or ad networks to set or access their cookies or web beacons (also referred to as 1x1 pixel.gifs or action tags) on the site. For example, we may use third party advertising companies to serve ads on our behalf across the Internet or to display ads for other companies on our site. These third-party advertising companies employ cookies and web beacons to measure and improve the effectiveness of ads for their clients, including us. To do so, these companies may use information about your visits to our site and other websites. This information may include: date/time of banner ad shown, their cookie, and the first three octets of the IP address. This anonymous information can also be used for online preference marketing purposes. These third parties may use information about your visits to this and other websites in order to provide ads about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used, click here.

You are free to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Check the "Help" menu of your browser to learn how to change your cookie preferences.

Cross-Border Transfer.

The information we collect is stored and processed on servers in various locations around the world. By using the Service you consent to the transfer of the information described in this Policy to locations that may be outside of the country in which you live, and such places may be in the United States, within one or more European countries, and/or in one or more countries within Asia.

Use of Data.

In addition to the other uses of your information described in this Policy, we may use and process the data we collect to:

  1. Provide and improve the Service, including providing personalized recommendations for content, products, or services;
  2. Respond to requests that you may send us such as your request for information, or your request to subscribe to a service we offer;
  3. Administer, protect and improve our Site, our Service, and our systems;
  4. Protect our rights and the rights of our users;
  5. To inform you about new features or functions of our Site or Service;
  6. Any other use we describe at the point where we collect the data.

Please note, when you make one of your digital media sources accessible to another Skifta Place (which may be your friend's physical location if you so choose), you are making all of the digital media from that media source available to that other Skifta Place. If there is digital media available on that media source that you do not want disclosed to the other Skifta Place, you should remove, delete, or otherwise remove or disable that digital media from that media source.

To the extent permitted by applicable law, we reserve the right to combine the various types of data that we collect and to combine the data that we collect with data that we obtain from third parties or other sources. We may use the combined data for any of the purposes described in this Policy.

Finally, we may de-identify, aggregate or otherwise make the data we collect anonymous and use that information for our business purposes. This Policy does not apply to data once it has been de-identified or made anonymous.

Data Sharing.

We do not share your personally identifiable information with others, except as follows: We freely share your information within the Qualcomm group of companies, except for personal data transferred from the European Economic Area and Switzerland, which we only share with our subsidiaries that process data on our behalf or if we transfer the personal data using other legal mechanisms (e.g., consent). We may share your information with third parties who process the data only on our behalf for the purposes set forth in this Policy. We may also share your information as required by law or in the interest of protecting or exercising our or others' legal rights, e.g., without limitation, in connection with requests from law enforcement officials and in connection with court proceedings. We may share or transfer your information in connection with a prospective or actual sale, merger, transfer or other reorganization of all or parts of our business. Finally, we may also share your personal information where you have granted us permission and we reserve the right to fully use and disclose any information that is not in personally identifiable form.

Forum and Blog.

Our Site may provide a forum, blog, or other interactive feature that allows you to disclose information directly to other users. Your participation in such interactive features is completely voluntary and we assume no obligations or responsibility with respect to the information you provide or share through such interactive features. To participate in these interactive features, we may require you to register with us and provide certain information such as your name, email address, location, phone number, and desired display name (which may be viewable by other users of the interactive features). We or our service providers may use the information you provide during the registration process for analytical and development purposes (such as to make product or service enhancements) and to enable you to use the interactive features and to manage your account. You may also personalize our interactive features by voluntarily providing additional information such as your location, instant message contact information, web site address, occupation, and other information. Our interactive features may also allow you to upload an avatar or other graphical representation of yourself. If you voluntarily provide such additional information, it may be viewable by other users of the interactive features - so you should not provide information you do not want other users to see.


The Service and/or Site may provide links to third party web sites that we do not own or operate. Such links may include, but are not limited to, advertising, sponsorships, promotions, recommendations, or links to other third party content ("Third Party Sites"). The Third Party Sites and the data that they collect and that you provide them are governed by the privacy policies of such Third Party Sites and not this Policy. We are not responsible for the content of, or activities conducted by, Third Party Sites and our provision of links to Third Party Sites is not an endorsement by us of the Third Party Sites or any products or services they may offer.


If you do not want us to collect, use, and share the information we describe in this Policy, please discontinue your use of the Site and Service and uninstall the Software using the standard means for removing software for your computer and/or mobile device. In connection with promotions, surveys, or other projects, we may ask you whether you object to our specified data use or sharing. If you opt-out under such circumstances, we will respect your decision. Please note that our affiliates and other data recipients have their own data privacy policies, which may differ from ours and you would have to contact them separately with respect to opt-out requests.

Do Not Track.

We do not currently use a mechanism to act upon “Do Not Track” instructions. We are investigating such mechanisms, however.


If personal information you have submitted through the Site, Service or Software is no longer accurate, current, or complete, please update it by using the profile feature provided on our Site when you log-in. If you would like to access the data that we have collected about you, please send an email to support@skifta.com. Upon request we will provide you a copy of your information within in a reasonable time and we will correct or delete it upon your request. Notwithstanding the foregoing, there may be circumstances where we are legally required to retain the information we collect about you (for example, in connection with court proceedings) and despite your request for us to delete your information, we will retain what we are legally required to keep. We also reserve the right to use previously obtained information to verify your identity or take other actions that we believe are appropriate.


Transmissions over the Internet are never 100% secure or error-free. However, we take reasonable steps to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. It is your responsibility to safeguard your username and password for access to the Service and to notify us at support@skifta.com if you ever suspect that your username or password has been compromised. You are solely responsible for any unauthorized use of your account with the Service conducted via your username and password.

Children's Privacy.

The Site and the Service are intended for people that are at least 13 years old. We do not intentionally or knowingly collect personally-identifiable information from children under the age of 13 and individuals under the age of 13 are prohibited from registering for the Service, prohibited from downloading or installing the Software, and prohibited from submitting any personal information on our Site or through our Service.

Safe Harbor Dispute Resolution

We participate in the EU and Swiss Safe Harbor Privacy Framework as set forth by the United States Department of Commerce. As part of our participation in the Safe Harbor, we have agreed to TRUSTe dispute resolution for disputes relating to our compliance with the Safe Harbor Privacy Framework. If you have any complaints regarding our compliance with the Safe Harbor you should first contact us (as provided below). If contacting us does not resolve your complaint, you may raise your complaint with TRUSTe by Internet here, fax to 415-520-3420, or mail to TRUSTe Safe Harbor Compliance Dept. (click for mailing address). If you are faxing or mailing TRUSTe to lodge a complaint, you must include the following information: the name of company, the alleged privacy violation, your contact information, and whether you would like the particulars of your complaint shared with the company. For information about TRUSTe or the operation of TRUSTe’s dispute resolution process, click here or request this information from TRUSTe at any of the addresses listed above. The TRUSTe dispute resolution process shall be conducted in English. For human resources data we have agreed to cooperate with data Protection Authorities.


We may change this Policy from time to time and in our sole discretion. If we materially change this Policy with respect to your personal information, we will provide appropriate online notice to you and give you a choice with respect to the change. When we make changes to this Policy, we will alert you that changes have been made by indicating on the Policy the date it was last updated. When you visit the Site, you are accepting the current version of this Policy as posted on the Site at that time. We recommend that users revisit this Policy on occasion to learn of any changes.

Contact Us.

Please feel free to contact us with any comments, questions or suggestions you might have regarding the information practices described in this statement. You may send us an email at support@skifta.com or write to us at Qualcomm Atheros, Attn: Legal Department, 1700 Technology Drive, San Jose, CA, USA 95110.  "Skifta" is a trademark of Qualcomm Atheros, Inc. All other marks are owned by their respective owners.

Effective Date.

[January 6, 2014]