Skifta

Skifta Privacy Policy

This is the Skifta^TM Privacy Policy ("Policy"). This Policy applies to your use of our web site www.skifta.com (the "Site") and your use of the Skifta service which, among other things, enables you to access your digital media from multiple physical locations or media players (the "Service"). Using the Service requires that you install our software on your computer and/or mobile device (the "Software") and we call each computer and/or mobile device on which you install the Software a "Skifta Place." The Site, Service, and Software are being provided by Qualcomm Services Labs, Inc., a company headquartered in California, U.S.A. ("we", "us" or "our"). When visiting our Site or using our Service or Software you agree to this Privacy Policy.

Data We Collect.

Our Site. While you visit our Site, our servers record the information your browser automatically sends to view any web site such as your IP address, browser type, operating system, time of your request, and other information about how you navigate our web site. We use this information to ensure the technical functioning of the Site and improve our Site and our products and services.

Registration. We collect information when you register for the Service such as your name, address, phone number, email address, and password. We will use this information to establish your account with the service and to verify your identity. In addition, to help you identify other users of the Service, Skifta provides a searchable index of Skifta users' names and email addresses. Users may search the index to find people they know and then use the Service to make a request to those people to join their network. In this Policy, we refer to the Skifta users who join your network, or whose network you join, as "Skifta Friends."

Installation of the Software & Use of the Service. When you install the Software and use the Service, we will collect information regarding the devices you have connected to your network such as the names and types of devices you have, the media manager you use (e.g., Windows Media Player), and we will collect information about your digital media such as title, artist, rating, genre, file name, etc. We will also collect information about the installation of our Software such as the data and time, the version, your operating system, and IP address. In addition, we will also collect information about how you use the Service, such as the frequency and duration of use, and the features of the Service that you use such as your accessing your media on other devices or networks. We will also collect information about how you use the Service with your Skifta Friends such as, for example, your list of Skifta Friends, general information regarding the digital media (e.g., artist, title, genre, etc.) that you and your Skifta Friends chose to provide access to each other, and the ways in which you interact with your Skifta Friends through the Service. We will also collect information about the links, recommendations, and/or advertisements on the Site or through the Service that you click.

Information You Submit. If you voluntarily submit information to us-for example, if you participate in a survey, provide us feedback, make a purchase, or respond to our request for information-we will collect the information you submit. In each such instance, you will know what data we collect, because you actively submit it. We will use the data you voluntarily submit to us for the purposes we describe in this Policy, as well as any purposes that we describe to you when we collect such information.

Cookies. If you register with our Site, we will place a small data file on your computer (called a "cookie") when you login to identify you as you navigate around our Site and to enhance and personalize your experience. In addition we may use cookies to help us display relevant advertising to you when you visit our Site. These cookies also help us measure the performance of our advertising campaigns. You are free to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Check the "Help" menu of your browser to learn how to change your cookie preferences.

Cross-Border Transfer.

The information we collect is stored and processed on servers in various locations around the world. By using the Service you consent to the transfer of the information described in this Policy to locations that may be outside of the country in which you live, and such places may be in the United States, within one or more European countries, and/or in one or more countries within Asia.

Use of Data.

In addition to the other uses of your information described in this Policy, we may use and process the data we collect for the following general purposes:

1. To provide and improve the Service, including providing personalized recommendations;
2. To respond to requests that you may send us such as your request for information, or your request to subscribe to a service we offer;
3. To administer, protect and improve our Site, our Service, and our systems;
4. To develop new products and services, and other internal business purposes;
5. To protect our rights and the rights of our users;
6. To inform you about our products and services as well as third-party products and services in which we think you may be interested;
7. Any other use we describe at the point where we collect the data.

Please note, when you make one of your digital media sources accessible to another Skifta Place (which may be your friend's physical location if you so choose), you are making all of the digital media from that media source available to that other Skifta Place. If there is digital media available on that media source that you do not want disclosed to the other Skifta Place, you should remove, delete, or otherwise remove or disable that digital media from that media source.

To the extent permitted by applicable law, we reserve the right to combine the various types of data that we collect and to combine the data that we collect with data that we obtain from third parties or other sources. We may use the combined data for any of the purposes described in this privacy policy.

Data Sharing.

We do not share your personally identifiable information with others, except as follows: We may share your information with agents, service providers, business partners or affiliates who process the data only on our behalf for the purposes set forth in this Policy and under terms of confidentiality. We may also share your information as required by law or in the interest of protecting or exercising our or others' legal rights, e.g., without limitation, in connection with requests from law enforcement officials and in connection with court proceedings. We may share or transfer your information in connection with a prospective or actual sale, merger, transfer or other reorganization of all or parts of our business. Finally, we may also share your personal information where you have granted us permission and we may make anonymous or aggregate your data so that the information does not personally identify you and share such anonymous or aggregated data with our business partners or others..

Forum and Blog.

Our Site may provide a forum, blog, or other interactive feature that allows you to disclose information directly to other users. Your participation in such interactive features is completely voluntary and we assume no obligations or responsibility with respect to the information you provide or share through such interactive features. To participate in these interactive features, we may require you to register with us and provide certain information such as your name, email address, location, phone number, and desired display name (which may be viewable by other users of the interactive features). We or our service providers may use the information you provide during the registration process for analytical and development purposes (such as to make product or service enhancements) and to enable you to use the interactive features and to manage your account. You may also personalize our interactive features by voluntarily providing additional information such as your location, instant message contact information, web site address, occupation, and other information. Our interactive features may also allow you to upload an avatar or other graphical representation of yourself. If you voluntarily provide such additional information, it may be viewable by other users of the interactive features - so you should not provide information you do not want other users to see.

Links.

The Service and/or Site may provide links to third party web sites that we do not own or operate. Such links may include, but are not limited to, advertising, sponsorships, promotions, recommendations, or links to other third party content ("Third Party Sites"). The Third Party Sites and the data that they collect and that you provide them are governed by the privacy policies of such Third Party Sites and not this Policy. We are not responsible for the content of, or activities conducted by, Third Party Sites and our provision of links to Third Party Sites is not an endorsement by us of the Third Party Sites or any products or services they may offer.

Opt-Out.

If you do not want us to collect, use, and share the information we describe in this Policy, please discontinue your use of the Site and Service and uninstall the Software using the standard means for removing software for your computer and/or mobile device. In connection with promotions, surveys, or other projects, we may ask you whether you object to our specified data use or sharing. If you opt-out under such circumstances, we will respect your decision. Please note that our affiliates and other data recipients have their own data privacy policies, which may differ from ours and you would have to contact them separately with respect to opt-out requests.

Access.

If personal information you have submitted through the Site, Service or Software is no longer accurate, current, or complete, please update it by using the profile feature provided on our Site when you log-in. If you would like to access the data that we have collected about you, please send an email to support@skifta.com. Upon appropriate request we will provide you a copy of your information within in a reasonable time and we will correct or delete it upon your request. Notwithstanding the foregoing, there may be circumstances where we are legally required to retain the information we collect about you (for example, in connection with court proceedings) and despite your request for us to delete your information, we will retain what we are legally required to keep. We also reserve the right to use previously obtained information to verify your identity or take other actions that we believe are appropriate.

Security.

Transmissions over the Internet are never 100% secure or error-free. However, we take reasonable steps to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. It is your responsibility to safeguard your username and password for access to the Service and to notify us at support@skifta.com if you ever suspect that your username or password has been compromised. You are solely responsible for any unauthorized use of your account with the Service conducted via your username and password.

Children's Privacy.

The Site and the Service are intended for people that are at least 13 years old. We do not intentionally or knowingly collect personally-identifiable information from children under the age of 13 and individuals under the age of 13 are prohibited from registering for the Service, prohibited from downloading or installing the Software, and prohibited from submitting any personal information on our Site or through our Service.

Changes.

We may change this Policy from time to time and in our sole discretion. If we materially change this Policy with respect to your personal information, we will provide appropriate online notice to you and give you a choice with respect to the change. When we make changes to this Policy, we will alert you that changes have been made by indicating on the Policy the date it was last updated. When you visit the Site, you are accepting the current version of this Policy as posted on the Site at that time. We recommend that users revisit this Policy on occasion to learn of any changes.

Contact Us.

Please feel free to contact us with any comments, questions or suggestions you might have regarding the information practices described in this statement. You may send us an email at support@skifta.com or write to us at Qualcomm Services Labs, Inc., Attn: QSL Division Counsel, 5775 Morehouse Drive, San Diego, CA 92121 "Skifta" is a trademark of Qualcomm Services Labs, Inc. All other marks are owned by their respective owners.

Effective Date.

April 8, 2011